Meet the heart and soul behind FURIDEN – Frank. Seven years ago, amidst the bustling university campus, fate intertwined his path with Christine’s, igniting a flame that has yet to wane. While many relationships cool over time, theirs remains a testament to enduring passion.

"For Christine, the allure lies in ever-changing styles, keeping our love perpetually fresh," muses Frank.

In an era where hair straighteners and curling irons weren't ubiquitous, Christine's pursuit of beauty often led her to the salon, a costly endeavor for students. However, Frank, a Product Design major, stumbled upon an opportunity in the summer of 2013. An internship at a hair straightener factory opened doors to innovation and love. Under the mentorship of Albert, the company's owner, Frank honed his craft, crafting products that resonated with consumers. Soon, Christine could enjoy Frank's meticulously crafted designs.

Driven by his Virgo nature, Frank's relentless pursuit of perfection saw many designs fall short of realization. Yet, his dedication remained unwavering, fueling a passion for innovation.

In 2017, armed with determination and a vision, Frank established Fulin Technology Co. Ltd. and birthed the FURIDEN brand. With a mission to empower both everyday consumers and hair experts, FURIDEN's journey from inception to global acclaim reflects our commitment to effortless style.